Is it possible to increase conversions by 32% with one simple email?

Sounds too simple – but that’s exactly what happened to Daniel Rowles, founder of Target Internet.

Let’s break down the story – and the simple strategy you can steal today:

The One-Sentence Email That Increased Conversions by 32%

When Daniel Rowles launched Target Internet – a SaaS platform for digital marketing training – his signup numbers looked solid.

But conversions? Not so much.

Most free trial users logged in once… then vanished.

He didn’t want to build a 15-part onboarding flow or add complex product tours.

So he tried something simpler.

Two days after someone signed up, he sent this plain-text email:

“Hey – just wondering, what did you hope to get out of the platform when you signed up?”

No links. No buttons. Just a real question from a real person.

And replies poured in.

Now he had context. He knew what they wanted, what they were stuck on, and how to help.

So he replied manually. 1:1. Pointed them to the exact course, demo, or content they needed.

End result?

Trial-to-paid conversion jumped 32% in two weeks.

All from one simple, well-timed email.

Strategy Breakdown: User Activation

What Daniel did here wasn’t just smart messaging – it was smart activation.

User activation is the moment a new user experiences real value for the first time. It’s what turns curiosity into commitment.

Most SaaS founders think that means tooltips, product tours, or behavior-driven checklists.

But it doesn’t have to be complicated.

Sometimes a single, well-timed email is all it takes.

When you remove friction and add clarity, more users activate. More users convert.

You can set this up today. Here’s how:

Send it 1–3 days post-signup – That’s when users are still open to engaging.
Use plain-text – No branding. Just you.
Ask about goals – “What were you hoping to get out of [Product]?”
Reply personally – Link them to what helps them win. Be helpful, not salesy.

If you’re looking for a quick conversion bump – try this today.

Simple wins.