The SEO Strategy Most Founders Ignore (But Shouldn't)

Most founders chase bottom-of-funnel traffic: “best tool for X.”

But what if you went upstream and focused on top-of-funnel traffic?

That's exactly what Myles Deering did with User Interviews.

He turned his content strategy into a search-ranking machine that now brings in over 100,000 visits per month – and fuels User Interviews’ entire content funnel.

How a Single Post Was Driving 30k+ Visits Per Month

When Myles joined User Interviews, the product already had traction.

They already had some blog posts that focused on bottom-of-funnel keywords.

But their top-of-funnel content was weak.

So he made a list of non-brand keywords that product managers and UX researchers Google daily.

• “customer interview questions”

• “usability testing script”

• “research participant email template”

No buying intent. Just search intent.

Then he created the internet’s best answers to those queries.

• 20+ examples
• Free templates
• Real scripts used by their team

He optimized for keywords – but also for utility.

People didn’t just land on the page. They bookmarked it. Shared it. Linked to it.

At one point a single post drove 30k+ visits per month – on its own.

And once someone’s in? They get nurtured into signup with lead magnets, templates, and email automation.

Strategy Breakdown: TOFU SEO That Converts

Here’s why this works – even without “high intent” keywords:

• High volume, low competition. TOFU keywords is where most of the traffic is, and are easier to rank.

• Perfect audience match. If you’re Googling “user research questions,” you’re probably the ideal customer.

• Compounding returns. One article ranks and drives traffic every day – without ongoing spend.

It wasn’t fast. It wasn’t flashy.

But it worked, and still works years later.

Apply This To Your SaaS

Want to do the same? Here’s a simple starting point:

• List 5 things your user Googles before they ever think about your product

• Turn one of those into a detailed post: Teach them how to solve their problem.

• Offer a lead magnet: Exchange email for content that helps with their search problem.

• Let email automation do the rest: Nurture through email until they're ready for a trial.

Don’t wait for users to search for you – show up when they’re searching for help.