How to Spot Real Buyers on Reddit with the Reddit ICP Finder & Intent Analyzer

The Reddit ICP Finder & Intent Analyzer on Gumroad is a tool designed to help you find real buyer signals in Reddit discussions without hours of manual search. It works inside a Google Sheet, so you do not need to install anything or know how to code.

Inside the sheet you place the subreddit you want to monitor and a list of keywords that signal buying interest. The tool then scans posts and comments to find conversations where people are asking for recommendations, comparing products, or showing genuine intent to buy. It pulls those posts into the sheet with the details you need to act on them. 

This approach is useful for marketers, founders, and freelancers who want to turn Reddit into a source of leads. Rather than guessing which threads matter, you get a clean list of posts that match real interest, ready for follow-up. You also get a guide to set it up quickly and a set of 50 high-intent keywords to start with right away.

Compared with basic keyword monitoring tools, products that use intent analysis look deeper into the meaning of a discussion instead of just matching terms. This gives you fewer false leads and more posts where someone actually needs a solution you might offer.

At its core this product helps you turn the raw activity on Reddit into something practical: a pipeline of conversations where potential buyers are already talking about what they need.